PAR, which translates to 'steam,' represents like-minded individuals collaborating on cross-cultural architecture, design, and scenography projects.

The Challenge: Create a brand identity that reflects a collective's manifesto.

The Solution: Part of their manifesto states: "I fill and saturate. I dissolve. I reflect and refract…" Given this and the title's meaning, we designed a dynamic logo where the name dissolves and melts. This logotype infuses our identity with brightness and uniqueness, allowing us to craft a minimal and discreet visual typographic language inspired by Swiss-style typography. Our design employs plain backgrounds and ample 'white space' to enhance image visibility.