ABBYY is a global leading Digital Intelligence company that helps people imagine a better way to work and accelerate their business. Shuka Brand Bureau completely rebranded ABBYY, and, as part of Shuka’s team, I took charge of reimagining pivotal pages on their website.

The Challenge: After announcing a new product portfolio in 2020, ABBYY needed to build a brand that brought this new Digital Intelligence vision to life.

The Solution: I had a list of a few pages from ABBYY, my mission was to conceptualize how these pages could represent the new brand identity. The new website had to embody ABBYY as a visionary, innovative, trusted, high-energy, and creative-thinking expert. I drew inspiration from contemporary editorial design and tech websites to achieve this. I aimed to strike a balance between an informative website with lengthy text content and an engaging magazine-style layout. By converting long-form pages and intricate infographics into easily understandable formats, we've achieved a user-friendly experience.