Medeq is a top supplier of medical equipment in Russia. Founded in 2013, the company achieved a revenue increase of 104% in 2020 compared to the previous year. Medeq supplies medical equipment to over 500 cities in Russia and serves more than 40,000 customers.

The Challenge: The company wanted its brand to be noticeable and memorable. Medeq aimed to create an e-commerce website where customers could purchase products and access valuable information about medical equipment.

The Solution: The solution emerged from a workshop where we recognized the importance of providing comprehensive and accurate equipment descriptions to assist customers in purchasing decisions. Consequently, we decided to offer in-depth details and features of the equipment to enhance the informativeness of the buying process.

Shuka's team developed brand identity and website architecture and conducted A/B testing. My primary role in this project was focused on UI/UX design.